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copywriter

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sq_mit(sears).png
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Teaser in stories.

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@cheetos       @doritos
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Stories lead-in to filter.

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UGC entry examples.

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In-feed announcement and engagement posts.

In-feed winner announcement w/ UGC.

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In-app game loss screen.

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Mobile offer tile.

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ampm.com

CDs: nathan crowe
CDs: adam lowrey
AD:  eden han

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spicy scruff smackdown

ampm

When Frito Lay ran a contest to crown the king of flamin' hot (Cheetos vs. Doritos), ampm wanted to run a contest in conjunction. But it had to be 100% ampm.

So, instead of a competition to see which chip tastes the hottest,

we held one to see which makes the hottest beard.

(À la Toomgis, ampm's official snacksperson.)

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